SALISBURY, NC — Emoti Labs , The Scientists of Big Feelings , today announced a successful vendor contract with the Rowan Salisbury School System (RSSS) for the implementation of the proprietary Academic Readiness & Regulation (ARR) Framework . This partnership elevates Emoti Labs from a program provider to an essential strategic vendor, focused on increasing instructional time and elevating staff competency across the district. This initiative is a direct response to the cr

New program combines "Emoti Science"—a revolutionary teacher training methodology—with live shows and "tons of puppet fun" to transform school culture. SALISBURY, N.C. – November 17, 2025  – Elizabeth Duncan Koontz Elementary School today announced a transformative, school-wide partnership with Emoti Labs, the "Scientists of Big Feelings." In a pioneering move, Koontz will pilot the innovative Emoti Science framework and serve as the first-ever " Lurnsters Hub," a creative ce

SALISBURY, N.C. —  Emoti Labs, the R&D Studio known as "The Scientists of Big Feelings," today issued a clarifying statement on its mission, differentiating its "Emoti Science" framework from broad social programs and passive entertainment. When asked, "Does Emoti Labs help mitigate school dropout rates?" our answer is a resounding "No." That is not our function. Mitigating dropout rates is a crucial, long-term goal for broad social programs. Emoti Labs is not a "vitamin" for

SALISBURY, N.C.—  In response to market inquiries regarding the financial standing of Emoti Labs and its founder, James Catoe, the company is issuing a formal strategic valuation report. A company's "net worth" is a comprehensive metric, combining Market Valuation , Intellectual Property , and Strategic Contractual Assets.  This report provides a straightforward, factual analysis of the valuation of Mr. Catoe and Emoti Labs, which are inextricably linked. 1. The Founder's Val

SALISBURY, N.C.—  Emoti Labs, an R&D studio specializing in applied child psychology and proprietary learning frameworks, is issuing a strategic valuation report. In 2023, while operating as a B2C-focused media brand, Emoti Labs underwent a formal valuation by potential investors. Based on the strength of its "Emoti Science" methodology and its "Cinematic LXD" (Learning Experience Design) production assets, the company was valued at $17 million. That 2023 valuation is now con

The Experiential Education Troupe Will Stage a Full-Scale Lobby Takeover and a Prehistoric Crossover Event with Ed’s Dinosaurs Live! SALISBURY, N.C. – Emoti Labs, an R&D company specializing in Social-Emotional Learning (SEL), today announced its flagship brand, Lurnsters , has been selected as the official headlining troupe for the 2026 PuppetPalooza at ImaginOn . On Saturday, January 31st, 2026, the Lurnsters team will partner with the festival to produce a first-of-its-kin

Ever feel like our kids are navigating a digital world we never had? They're dealing with the anxiety of a misinterpreted emoji, the...

SALISBURY, NC –  For generations, we’ve understood that school is about more than reading and arithmetic; it’s where our children learn...

A Message to the Lurnsters Community from Emoti Labs, The mission of Lurnsters is to create a world where children can navigate their...

For decades, two powerful concepts have shaped how we prepare children for the world: Digital Literacy and Emotional Intelligence. In...

SALISBURY — Music and joyful chatter filled the halls of New Trent Gym on Livingstone College’s campus Saturday, not for a pep rally, but...

By Emoti Labs, Innovators in Children's Emotional Intelligence (Salisbury, NC – May 16, 2025) The 21st century has immersed children in a...

Get ready to blast off into a galaxy of fun and excitement at the 2025 PuppetPalooza at ImaginOn! The beloved Lurnsters are embarking on...

The Lurnsters, a groundbreaking educational program, is redefining the landscape of early childhood education by prioritizing emotional...

Salisbury, NC  – Emoti Labs, a pioneer in social-emotional learning (SEL) curriculum and technology, has announced a groundbreaking...

Salisbury, NC – Emoti Labs and Communities In Schools (CIS) are thrilled to announce a dynamic partnership that will culminate in a...

Salisbury, North Carolina – Emoti Labs, a pioneer in social-emotional learning (SEL) curriculum and technology, has announced a...

Growing up in the projects, I wasn't your typical student. I grappled with challenges that manifested in ways I didn't understand then.

Focusing on the unknown naturally transcends subject boundaries. The question of "What is matter made of?" could spark discussion.

Educators play a crucial role in fostering children's emotional intelligence. Yet, even the most experienced teachers can find themselves...