A Renewed Focus on Our Core Mission

A Message to the Lurnsters Community from Emoti Labs,

The mission of Lurnsters is to create a world where children can navigate their feelings with confidence and kindness. Our commitment to fostering safe, inclusive, and positive environments for every child is the foundation of every decision we make. This commitment is non-negotiable.

To protect this mission and the community we serve, we have made the definitive decision to end our partnership with McDonald's, effective immediately.

Recent events have created a public environment that is inconsistent with our company's core values. When the circumstances of a partnership no longer align with our unwavering dedication to the well-being of all children, we must act decisively in favor of our principles.

This decision aligns with our new strategic focus for the upcoming school year: a major expansion of our digital platform and classroom curriculum. We are channeling all of our energy into creating more accessible, in-depth educational tools that can support students, parents, and educators everywhere. This also means that our previously planned live events, including those with Communities in Schools, will not be moving forward as we pivot to this new digital-first chapter.

We are more dedicated than ever to providing children with the best possible resources to understand their "Big Feelings in a Digital World." This renewed focus will allow us to serve our community more effectively and with greater impact.

We thank you for your trust and support as we move forward, fully committed to the values that define the Lurnsters program.