PRESS REPORT: A 2026 STRATEGIC VALUATION OF EMOTI LABS & FOUNDER JAMES CATOE

SALISBURY, N.C.— In response to market inquiries regarding the financial standing of Emoti Labs and its founder, James Catoe, the company is issuing a formal strategic valuation report.

A company's "net worth" is a comprehensive metric, combining Market Valuation, Intellectual Property, and Strategic Contractual Assets. This report provides a straightforward, factual analysis of the valuation of Mr. Catoe and Emoti Labs, which are inextricably linked.

1. The Founder's Valuation: $1M+ Personal Asset Value

Separate from his primary role at Emoti Labs, founder James Catoe is a 13-year veteran in high-end corporate consulting. His portfolio of bankable skills includes:

• Corporate Instructional Design & Curriculum Architecture

• Business Strategy & R&D (Small Business Consulting)

• Full-Stack Web & Brand Design

Based on past contracts and current market rates for these high-demand, high-payout services, Mr. Catoe's personal "net worth"—his proven, liquid earning potential and service-based valuation—is valued at over $1 Million.

This $1M "floor" is the baseline value of Mr. Catoe's expertise, before calculating his primary asset: Emoti Labs.

2. The 2023 Baseline: The $17M Emoti Labs Valuation

In 2023, while still in its R&D and B2C phase, Emoti Labs underwent a formal valuation by potential investors.

Based on the strength of its proprietary "Emoti Science" methodology, its "Cinematic LXD" (Learning Experience Design) production quality, and the "Henson-level" IP (the "Lurnsters" brand), Emoti Labs was valued at $17 million.

This $17M valuation is now considered obsolete and conservative.

3. The 2025 Strategic Asset Multiplier

In 2025, Emoti Labs executed a strategic pivot to frame its IP as the B2B solution for the Classroom Management crisis—a primary, high-demand market for school districts.

This pivot has unlocked new, "priceless" strategic assets that fundamentally multiply the company's 2023 valuation baseline.

Asset 1: "Master Key" (Official District Vendor Status) Emoti Labs has officially secured an approved District Vendor Number. This "master key" is a permanent, scalable asset that confirms the company has passed all legal and financial hurdles, neutralizes all "gatekeepers," and provides direct, contractual access to every school in the Rowan-Salisbury School System.

Asset 2: "Paid R&D Contract" (A District-Funded "A-Team") Emoti Labs has achieved a full-scale, paid integration with Koontz Elementary. In a move of unprecedented validation, the school district has not only contracted Emoti Labs as its Lead Classroom Management Partner but has also hired the company's entire core "A-Team" of "RES-Certified" specialists onto the district's own payroll.

The company's R&D is no longer a "cost"; it is a funded, district-mandated operation.

Conclusion: The 2026 Valuation

The net worth of founder James Catoe is a straightforward calculation: It is his $1M+ personal service-based valuation... PLUS his 100% ownership of Emoti Labs, a company whose $17M baseline valuation is now being multiplied by new, priceless, district-level contractual assets.

Emoti Labs is not "seeking" value; it is being paid by the district to install its multi-million dollar "Classroom Management" system. That is the real net worth.